Exactly!

Instead of saying, “If you don’t buy this hair product, you’ll be bald in a few years,” say “Fight off bald spots by using this hair product. It can help keep your hair healthy and strong for years to come.”
5 Psychology Principles You Can Apply to Copywriting
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H. K. Tongco
Joseph N. Aburu
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Apr 16, 2023
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Exactly!
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Written by Joseph N. Aburu6.9K Followers
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Full Stack Web Developer | Writer | Blogger | Ghostwriter | Freelancer | Advocate for growth mindset.
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